Fashion Histories

Fashion history has become a popular pursuit in the past decade. Let’s take a look back at the history of some of our favorite designer watch brands. Festina watches have an illustrious history. Festina is a shortening of the company’s original name Festina Lente (Latin for “hasten slowly”). The company was founded in 1902 but the modern Festina watches weren’t born until 1984. In 1984 Festina was merged with Lotus watches of Spain to create the modern Festina watches we know and love. Festina watches are popular among athletes. This is because they have long sponsored the Tour de France, Tour de Suisse, and Tour de Romandie. If you know someone who is a fan of bicycle racing, I would suggest getting them a Festina watch. They will appreciate the gesture and they will have something to use when they are measuring their own bicycling times.

Guess watches have had a slightly more troubled history. Since the company’s founding in 1981, Guess watches and Guess clothing have been plagued by consistent reports and citations for use of sweatshop labor. They have paid large sums of money in 1992, 1997, and 2005 as a result of court settlements regarding unfair labor practices. It seems like as one set of allegations fades more come to light. The most embarrassing incident came in 1997 after Guess watches and Guess Clothing ran several full page advertisements claiming that sweatshop labor was in the past of the Guess Corporation. Later, however, the US Labor Bureau found these statements to be untrue, unrepresentative, and misleading. Guess was forced to retract the statements. Although Guess watches are beautiful, some people will not wear them for political reasons. This is something to consider when giving one as a gift.

Fossil (the creators of Fossil watches and recreational goods) is fairly new in the watch industry, having formed in 1984 and not beginning production of Fossil watches in the 1990s. Early on Fossil had an established corporate identity as a producer of adventure gear, so their first watches were designed with the outdoorsy woodsman in mind. As the company grew in the 1990s, they teamed up with other designers to create more conventional fashion watches. Fossil was smart in that it did not try to become something it was not. When it came time to make Fossil watches more fashionable, they weren’t afraid to hire known and established design talent, even if those designers were seen as outside the Fossil watches aesthetic. The company is valued at over one billion dollars, so whatever they do certainly works.

Teenage Fashion History

The word “teenager” was first coined in the 1950s, a time when teenage fashion had found its place and a niche market was created. Teenagers were now a closed group with their own feelings, style, beliefs, and ways of perceiving life; that is, their own personality.

Malcolm Barnard says in his book Fashion as Communication, “Fashion and clothing have always been explained as forms of communication”. Teenagers have now their own voice to speak their mind and they manage to do it through fashion.

Being teenager is being rebellious. If you check out the decades of teen fashion you might see that they have proven to be a way of rebelling out.

Back in the fifties, when teen fashion firs appeared, it would follow the famous look of James Dean in “Rebel Without a Cause”. Although, their clothes did not differ too much from the general trend in fashion, girls could be seen wearing dresses fluffed out with petticoats and crinolines under the skirt. Boys wore tight Levis, Chinos, white or black tight shirts, as well as loafers or Converse shoes with leather jackets.

Fashion is totally influenced and “manipulated” by history. The historical events put a hallmark on fashion decades, as the clothes reveal people’s lifestyle, conceptions, and even prejudices.

In the 1960s, fashion and music started to go hand in hand. Pop and rock music began to influence fashion in a way like never before. Fashion icons, like The Beatles, or rebellious rock stars, like Bob Dylan and Mick Jagger, were speaking on behalf of the younger generation and they represented the main force.

In the 1970s, the disco era was loud and colorful. The fabrics of the decade were polyester, acrylic and lycra. Woman’s dresses were getting to their knees and men wore bell bottoms, jackets and gold chains. Platform shoes were big on the dance floor and shirt patterns were dizzying.

The 1980s came with the aerobic craze. The ultimate combination was tight, shiny stretch leggings paired with an over-sized, off-the-shoulder sweatshirt. The pop singer, Madonna was at her peak at that time and she influenced teenagers sense of style very much.

The 1990s, in terms of teen fashion, represented a mixture of a whole lot of different styles. Boy bands and girl bands of pop music were pretty eclectic in terms of clothes and they were admired by the young generation. It was the time of the platform shoe again which shows up in many shoes from sandals to tennis shoes. The colors are dramatic or pastel, while the classic color black was still used for dramatic effects in fashion.

Nowadays, teen clothing is very comfortable in all ways. The basic trends are vintage blue jeans with a trendy. Teenagers clothes need to be accessible in terms of prices, as young people’s expenditure is pretty limited within the amounts of money collected in their piggy banks.

Wigs – Making Fashion History

Wigs have been in fashion for thousands of years. From as far back as ancient Egypt, to as recent as the Jessica Simpson wig and hair piece line, wigs have been popular. They are used to disguise the loss of hair and to better the appearance. In the 16th century it was more common to wear a wig than to wear one’s own natural hair.

Royalty throughout the ages have worn wigs and hair pieces as a symbol of wealth and power.

Actors and actresses have worn wigs for hundreds, even thousands of years to help in their costumes and in ‘setting the stage.’

In more recent years, actresses such as Raquel Welch have popularized the fashion of wigs in America by creating their own line of products.

Wigs are now worn for many different reasons such as convenience. A wig can be styled ahead of time and does not take as long to style.

Wigs are also commonly worn by those suffering from a medical condition such at cancer but they are also worn by individuals who have had genetic hair loss because they are more affordable than hair replacement systems. The American Hair Loss Association says that about 40% of their cases are women; (this includes about 90 million women) and over 50% of these women’s hair loss is genetic.

In modern times wigs are also being worn for style’s sake. With a wig or a collection of wigs, a person has the choice of wearing a different style everyday and they can choose between colors, lengths and style, (curly, wave or straight).

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